Starting your blog can be overwhelming. I know it was for me. I spent ages just trying to think up the perfect domain name. Eventually I realised the answer was right before my eyes. But when I bought the domain, I just sat on it for years. Like a constipated mother hen. What do I […]
What Should You Know Before Writing A Book?
There are a few things you should know before writing a book. But they’re probably not what you would expect. You haven’t even put pen to paper yet and you ask me how to publish a book. You ask me how to self-publish and how to get readers. You ask me how to format a […]
3 Outstanding Customer Service Lessons From David’s Tea
David and Herschel Segal both deserve Nobel Prizes in “Damn Fine Tea” and knighthoods from the King and Queen of Outstanding Customer Service because their company blows me away with more force than a visa-starved Bangkok hooker. I paid a visit to DAVIDsTEA in Toronto’s Eaton Center this week and I left with more than just […]
Stop Writing Shitty Freelance Proposals (Do This Instead)
Having trouble getting freelance work? Frustrated that your target clients are rejecting or not even reading your freelance proposals? You send out proposal after proposal and you are constantly getting knocked back. What gives? It’s just not fair! Why are clients so rude? Well maybe it’s not the clients’ fault. If your freelance proposals look […]
You Ain’t Getting Rich From Amazon Affiliates… But Here’s Why You Should Use Them Anyway
So I just checked out my earnings from the Amazon affiliate program, Amazon Associates. I don’t wanna brag or anything but let’s just say the Cristal is on me this evening. Get your ass down to the club because I’m gonna make it rain. Hookers, blow, whatever you want. Time to party. Check out my […]
Why You Should Use Your Real Name For Your Website (Integrity Lessons From Tony Montana)
Wondering if you should use your real name for your website? I was too. I registered benjaminmcevoy.com in 2013. But the first post wouldn’t appear until 2016. Just a few months ago. So what changed my mind? And what took me so long? I’m gonna lay out my reasoning here and tell you the two reasons […]
Marketing I Love: Vision Direct
“Marketing I Love” is a series where I dissect what I love about companies that I personally use. I’m not a paid shill for any of these companies. I’m just a fan of great service and marketing and want to acknowledge and encourage it. When I’m in the UK, I always get my contact lenses […]
Give me 10 minutes – and I’ll get you 60.9% email open rates (and 12.3% clicks)
Sending out email newsletters is the highlight of my day. Most people hate it. They fear sending emails to their subscribers like I fear getting my prostate examined. That’s cos most people SUCK at sending emails. Most people don’t know how to get high email open rates. I’d hate sending out emails too if I […]