Make sure you check out the first video on starting an email newsletter before watching this one.
What kind of email newsletter should you send? (Cliff Notes)
Ask yourself:
- How can I give value to my subscribers?
- What would get them to sign up?
- Who is my ideal subscriber? Picture them.
There has to be an offer, a hook, something concrete. It can’t just be “newsletter”.
Curation? Or original content?
Curation is easier and still very valuable – news curation is a big industry (people pay a lot for investment tips for example)
Tips? Recommendations? Ads for your own products? A catalogue?
Objective? Is the email content enough? Or are you directing them to your YouTube videos or website?
Adapted from Lewis Howes:
- What’s the vision for your newsletter? How many people do you want to reach? Impact? By when?
- How long are you committed to doing your newsletter for?
- How much money do you want to make each year with your newsletter?
We’ll talk more about the finer details of getting a newsletter up and running in the next videos to follow.
If you want my quick recommendation of best email newsletter service however, I recommend and personally use ConvertKit.